Shoe Dog A Memoir by the Creator of Nike

If you are a business junkie, not fitting in the 9-5 am of the corporate slavery and CREATE a product, an idea, a brand, a legacy this is the book for you by THE PERSON, THE UNDERDOG OF SHOEDOG.

The most candid autobiography ever, it will give the most realistic picture of the path, struggles, uncertainties of not just creating a brand but creating a new idea, a new, celebrating victory, athleticism and innovation.

Knight vividly recounts the struggles and breakthroughs that he and his team faced as they transformed a small start-up into a global sportswear giant. His humble journey, rebelling against his father, selling his car to venture out as the first distributor of Japanese shoes, selling and living out of his basement, chided by bankers every moment for living on the edge, getting sued, starting over, dealing with production and supply problems, encountering THE RAINY DAY where he was unable to pay Nike employees, going behind the bankers to get his first factory, dealing with the FEDs, the internal conflict about going public, the partnerships that changed the face of athletics, the unforgettable Nike swish logo and many more such tale are present in the most raw form, a humble reminder of what the path to success looks like.

Everything you need to know about human emotions and entrepreneurship- determination, fight, hard work, failure, loss, perseverance, jealousy, law, injustice, government, competition, innovation, growth, equity vs cash, team building, relationships, quality, advertisement, global expansion, production, logistics, supply, factory development and all the other intricacies is present right here in its rawest form.

It is the Gita for you if you also aspire to venture in this space, a journey not to be missed from a man not to be unforgotten. It is the bestseller for a reason, there is a reason everyone in the WSJ is reading it, I want you to find it out.